How to Find Decision-Makers at Australian Companies Using ASIC and ABR Data

Every Australian company that operates as a proprietary limited (Pty Ltd) entity is registered with ASIC — the Australian Securities and Investments Commission. Every business with an ABN is listed on the Australian Business Register (ABR). Together, these two public data sources give you more information about Australian companies than most paid sales intelligence tools provide.

The problem is that neither ASIC nor ABR was designed for sales prospecting. The data is structured for regulatory compliance, not lead generation. This guide shows you how to use both sources strategically to find companies that are hiring and identify the decision-makers you need to reach.

What ASIC Tells You

ASIC (Australian Securities and Investments Commission) maintains a public register of every registered Australian company. Key data includes company name, ACN, registration date, registered office address, director names with appointment dates, company status, and entity type. Director names are especially valuable for sales prospecting, as they identify founders, managing directors, and C-suite executives at small to mid-sized companies.

ASIC's company register contains the official record for every registered Australian company. The publicly available information includes:

• Company name and ACN — the legal entity name and Australian Company Number
• Registration date — when the company was incorporated (useful for filtering by maturity)
• Registered office address — the official business address, often the head office or accountant's office
• Director names — current and former directors with appointment dates
• Company status — whether the entity is active, deregistered, or under administration
• Company type — proprietary limited, public, foreign-registered, etc.

Director names are the most valuable field for sales prospecting. For small to mid-sized companies (under 200 employees), the directors listed on ASIC are almost always the founders, managing directors, or C-suite executives — exactly the decision-makers you want to reach.

What ABR Tells You

The Australian Business Register (ABR) lists every entity with an ABN, providing status, entity type, business location, trading names, GST registration, and ANZSIC industry classification. GST registration indicates revenue exceeding A$75,000 per year, making it a practical filter for identifying companies of meaningful size without needing a paid data provider.

The Australian Business Register (ABR) is administered by the ATO and covers every entity with an ABN. It provides:

• ABN status — active, cancelled, or not currently registered
• Entity type — sole trader, partnership, company, trust, etc.
• Main business location — state and postcode (not full address)
• Business name(s) — all trading names registered under the ABN
• GST registration — whether the business is registered for GST (indicates revenue over A$75K)
• Industry classification — ANZSIC code that tells you the company's sector

The GST registration status is a quiet gold mine. If a company is GST-registered, it's turning over at least A$75,000/year. Combined with employee count data from other sources, you can filter for companies of a meaningful size without paying for a data provider.

The Step-by-Step Process

To find decision-makers at Australian companies using public data, follow five steps: define your target company profile using ANZSIC codes and location, search ABR for matching businesses, cross-reference with ASIC to pull director names, use enrichment tools to find email addresses and phone numbers, then verify the opportunity by checking active job postings on SEEK or Indeed.

Step 1: Define Your Target Company Profile

Before searching either register, define what you're looking for. The most effective filters for Australian company prospecting are:

• Industry — use ANZSIC codes from ABR (e.g., 6932 for management consulting, 7000 for computer system design)
• Location — state and city from ABR's business location field
• Company age — use ASIC registration date to find established companies (3+ years) or fast-growing startups (under 2 years)
• Company size — cross-reference GST status with LinkedIn employee counts

Step 2: Search ABR for Matching Companies

Use the ABR Lookup tool (abr.business.gov.au) to search by business name, ABN, or location. Filter by active status and GST registration. Note the ABN, entity name, and location for each match.

Step 3: Cross-Reference with ASIC

Take the company name or ACN from ABR and search ASIC's company register (connectonline.asic.gov.au). Pull the director names. For Pty Ltd companies with 1-5 directors, these are your decision-makers.

Step 4: Find Contact Details

With director names and company names, you can now find email addresses and phone numbers through enrichment tools. The combination of a verified name + verified company (from government registers) produces significantly higher match rates than searching with scraped or estimated data.

Step 5: Verify the Opportunity

Check whether the company is actively hiring (via SEEK or Indeed job postings), recently received funding, or is expanding to new locations. This turns a cold list into a warm prospect list.

How Kolvera Automates This

Kolvera automates the ASIC and ABR lookup process by cross-referencing company registers, job posting activity, and directory data in a single Company Search. Finding 30 decision-makers with verified emails in a campaign takes under 10 minutes on Kolvera, compared to a full day of manual searches across ABR, ASIC, and enrichment tools.

Kolvera's Company Search pulls from Australian company registers and directories automatically. When you search for companies by industry, location, and size, the platform cross-references ASIC data, ABR records, and job posting activity to build a verified company profile.

From there, one click runs contact enrichment to find email addresses and direct phone numbers for decision-makers. Another click adds them to an AI-powered email campaign or your dialler queue.

The entire process — from "I need construction companies in Brisbane with 50-200 employees" to "I have 30 decision-makers with verified emails in a campaign" — takes under 10 minutes. Manually, the same process using ABR and ASIC directly would take a full day.