Pricing is the decision that most directly determines whether a recruitment agency is profitable or struggling. Set fees too high and you lose clients to competitors. Set them too low and every placement erodes your margin. Most agency owners started as recruiters, not business strategists, and many are still using the fee structure they inherited from their first employer without questioning whether it fits their market.
This guide covers how to price recruitment services in Australia in 2026, with benchmarks for permanent, contract, and temporary placements.
Contingency Fees: The Australian Standard
Contingency fees are payable on the event defined in the client agreement, commonly a successful placement. Agree the fee basis, payment timing and any replacement terms before starting; rates vary by client, role and scope.
Consider the search requirements rather than treating sector labels as a fixed price list:
- Office and administration — Account for role volume, screening effort and agreed service scope.
- Professional services — Account for specialist requirements and search complexity.
- Technology — Assess the skills, seniority and sourcing work required.
- Engineering and construction — Check location, licensing and project requirements.
- Executive roles — Agree search scope, milestones and fee basis explicitly.
- Healthcare and trades — Include credential checks and assignment requirements.
Calculate costs from current provider quotes, billing terms, team size and realistic usage. Include implementation, optional products and retained tools. No fixed stack total or saving is established here.
Retained Search: When and How to Charge
Retained search involves an agreed payment commitment for defined search work. Payment milestones and fee amounts vary; specify deliverables, cancellation and completion terms in the agreement.
Retained search is appropriate when:
- The role is senior: Generally A$180,000 or more in base salary. Below this, clients are reluctant to pay upfront
- The role is confidential: Replacing a current incumbent, board-level appointments, or competitive intelligence concerns
- The market is extremely tight: Niche roles where the talent pool is under 50 people nationally
- The client values exclusivity: Retained search means you are the only agency working the role. Contingency means 3 to 5 agencies competing
The three-stage payment structure:
- Engagement payment — Agree the amount, deliverables and cancellation treatment in writing.
- Shortlist payment — Define the milestone and acceptance criteria if using staged payments.
- Completion payment — Define the trigger and any agreed adjustments.
Retained search requires a different skill set from contingency recruitment. You are selling a consulting engagement, not a transactional service. The proposal must demonstrate market knowledge, research methodology, and a clear timeline.
Temporary and Contract Margins
Temporary recruitment economics depend on the client charge rate and the complete cost of employing the worker. Define whether a percentage refers to markup on cost or margin on revenue; they are different calculations.
The margin calculation:
- Charge rate: What the client pays per hour, day, or week
- Pay rate: What the contractor receives (including super, leave loading where applicable)
- Margin: Charge rate minus pay rate, expressed as a percentage of the charge rate
- On-costs — Include applicable superannuation, workers compensation, payroll tax and employment entitlements. Check current official rules for the state, worker and arrangement.
Critical margin considerations for Australian agencies:
- Superannuation is not optional: The SG rate is 12% from 1 July 2025. It must be factored into your cost base, not taken from your margin
- Payroll tax thresholds — Use the current provider quote, billing term and usage allowances for your own team; no fixed cost is established here.
- Workers compensation — Use the applicable state scheme and your assessed industry rate; do not rely on a generic premium estimate.
- Casual employment — Check the applicable award or agreement and current entitlements, including any loading. A single rate does not cover every employment arrangement.
Fee Negotiation: When to Hold and When to Flex
Negotiate from a documented scope and cost base. Explain the service, agree deliverables and assess whether the final terms support profitable delivery.
Rules for fee negotiation:
- Know your floor — Calculate the minimum viable fee using consultant time, tools, overhead and expected delivery work.
- Negotiate from scope — Explain the work and agree a viable fee; do not assume the client will accept a particular anchor or final rate.
- Trade, do not discount: If a client wants a lower fee, ask for exclusivity, a retainer component, or a commitment to multiple roles. Never reduce fees without getting something in return
- Document everything: Fee agreements in writing before any work begins. Verbal agreements are the leading cause of fee disputes in Australian recruitment
- Volume terms — Define any discount and qualifying volume in writing, then check its effect on delivery economics.
When to Walk Away
Review low-fee assignments against the work and risk involved. There is no universal percentage below which every agency loses money.
Walk away from a client when:
- The fee is below your floor — Compare the expected return with the consultant time and other assignments available.
- The client has a history of fee disputes: If they negotiated hard at engagement, they will dispute the invoice at placement. Document everything and consider requiring payment terms in the engagement letter
- The brief is unrealistic: A$80,000 salary for a role that requires A$120,000 of experience is a time sink, not an opportunity
- Several agencies share the role — Consider competition, client commitment and expected effort when deciding whether to accept.
- Payment terms exceed 60 days: Cash flow kills more agencies than lack of revenue. Negotiate 14 to 30 day terms or walk
Frequently Asked Questions
What is the average recruitment fee in Australia?
There is no single fee established here for Australian contingency recruitment. Agree the basis and scope with the client and compare the expected return with your delivery costs.
How do I calculate temp margins correctly?
Temp margin is revenue less the complete cost of employing the worker. Include applicable entitlements and taxes, and distinguish margin from markup when comparing figures.
Should I offer discounts to win new clients?
Offering upfront fee discounts to win new clients is generally a poor strategy because it sets a price anchor that is extremely difficult to raise later. Better alternatives include offering a volume discount structure (standard rates for 1 to 3 placements, reduced rates for 4 or more), a free replacement guarantee period (30 to 90 days), or a first-placement rebate (10% of the fee returned as credit toward the next placement). These approaches demonstrate value without permanently reducing your rate card.
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