1

Cold Outreach to Hiring Manager

Subject: at -- quick question
Hi , I noticed is hiring for a -- saw the listing on SEEK this week. We specialise in placing exactly that type of role for companies in your sector. I have two candidates who match the brief closely, both based locally and available to start within a fortnight. Would it be worth a 10-minute call to see if either could be a fit? Happy to send through their profiles beforehand so you can decide if it is worth your time. Cheers,
Why this works: Referencing a specific, live job listing proves you have done your research. Offering to send profiles before the call lowers the commitment barrier and gives the reader a reason to reply.
2

Follow-Up After No Reply

Subject: Re: at -- different angle
Hi , Wanted to follow up on my note from earlier in the week. I know inboxes get buried, so I will keep this short. Since my last message, one of the candidates I mentioned has completed a contract with a business similar to in both size and sector. They are available now and specifically interested in the space. If the role is already filled or you are handling it internally, no worries at all -- happy to stay in touch for the next one. Best,
Why this works: A follow-up sent 3 days later with new information (candidate update) gives the reader a fresh reason to engage. The "no worries" close removes pressure and keeps the relationship warm.
3

Reverse Marketing Introduction

Subject: Strong candidate -- available now
Hi , I am reaching out because I am currently working with a candidate who I think would add real value to . They have 8+ years in the space, a track record of delivering results in companies of a similar size to yours, and they are actively looking for their next role. They have specifically mentioned as the type of organisation they want to join. Even if you do not have an open role right now, I thought it was worth flagging -- strong candidates in this market tend to move fast. Happy to send through a summary if you are interested. Kind regards,
Why this works: Reverse marketing flips the dynamic. Instead of asking for a job order, you are offering a solution. Mentioning that the candidate has expressed interest in the company specifically creates urgency and flatters the reader.
4

Meeting Request After Initial Interest

Subject: Locking in a time --
Hi , Thanks for getting back to me. Great to hear is open to exploring this. I would love to set up a quick call to learn more about how you are currently handling recruitment, what roles are hardest to fill, and where an external partner might add value. No pressure -- just a conversation to see if there is a fit. Would any of these work for you? - Tuesday or Wednesday this week, 10am-12pm - Thursday morning before 11am If none of those suit, let me know a time that does and I will make it work. Cheers,
Why this works: Offering specific times removes the back-and-forth of "when suits you?" Framing the meeting as a no-pressure conversation reduces friction and makes it easy to say yes.
5

Post-Meeting Follow-Up

Subject: Following up -- next steps for
Hi , Thanks for taking the time to chat today. It was good to hear how is approaching recruitment at the moment, and I think there is a genuine opportunity for us to help. As discussed, here is what I am proposing: - I will put together a shortlist of 2-3 candidates for the brief - I will send through our terms of business for your review - We can reconvene early next week to discuss If anything changes in the meantime or you have questions about our process, just let me know. Looking forward to working with you. Best,
Why this works: Summarising the agreed next steps in writing creates accountability on both sides. It moves the relationship from conversation to commitment without being pushy.
6

Re-Engagement of Cold Client

Subject: Been a while -- quick update from our end
Hi , It has been about six months since we last spoke, and I wanted to reach out with a quick update. Since then, we have placed several roles in 's sector -- including a few that sound similar to what you were looking at last time. The market has shifted a bit too, and there are some strong candidates moving around right now that were not available six months ago. No pressure to pick up where we left off, but if you are thinking about hiring in the next quarter, it might be worth a quick catch-up to see what is out there. Happy to work around your schedule. Cheers,
Why this works: Re-engagement works when you bring new value, not just a "checking in" message. Referencing market changes and recent placements proves you are still active and relevant in their space.
7

Referral Request to Placed Candidate

Subject: Quick favour -- how are you settling in?
Hi , Hope you are settling in well at . I always like to check in a few months after a placement to make sure everything is going smoothly on both sides. I also wanted to ask a small favour. I am currently looking for candidates similar to your profile -- experienced people who are good at what they do and might be open to a new opportunity. Do you know anyone from your previous network who might be interested in having a confidential chat? No pressure at all, but a warm introduction goes a long way in this market. Either way, I hope the new role is everything you were looking for. Best,
Why this works: Placed candidates are your warmest referral source. Combining a genuine check-in with a soft referral ask feels natural rather than transactional. The "confidential chat" phrasing reassures them the referral will be handled with discretion.
8

New Quarter Check-In

Subject: Q hiring plans --
Hi , With the new quarter kicking off, I wanted to check in and see how is looking at hiring for the next few months. A few things I am seeing in the market right now: - Candidate availability in your sector has tightened compared to last quarter - Several companies are locking in contractors to cover project peaks - There has been a noticeable shift in salary expectations at the mid-senior level If you are planning to bring anyone on this quarter -- permanent, contract, or temp -- it is worth starting the search early while the talent pool is still moving. Happy to have a quick chat whenever suits you. Cheers,
Why this works: Quarterly check-ins timed to budget and planning cycles catch hiring managers when they are actually thinking about headcount. Leading with market insights positions you as an adviser, not a salesperson.

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