A Float campaign opens with an anonymised tease, drips detail over a fortnight, and only names the candidate in the final email — so you find out who is genuinely interested before you give anything away.
The Float report is a document — built for a single candidate, saved, refined, downloaded as a PDF, or shared as an Anonymised Profile link. The Float campaign is a drip sequence — a multi-step email campaign built around one candidate's report. A Float campaign always carries an anonymised report with it, but generating a report on its own does not create a campaign.
Every Float runs across three to five touches, every second day — deliberately short, because you're marketing one person who's on the market right now.
The hook. No name, no salary. Enough to make a hiring manager wonder who it is.
Progressive detail. As you add touches you add beats: hard proof points, then what makes them stand out, then why they're moving.
The full Anonymised Profile, availability and timelines, terms in the signature. It starts a fresh thread with a new subject, so it reads as news instead of a fourth follow-up.
Three touches is the default and the shortest allowed; five is the maximum. A three-touch Float finishes on day four, a five-touch on day eight.
Built to protect the candidate's identity until a buyer has actually shown interest.
The candidate stays unnamed for the whole drip, carried by an Anonymised Profile — specific enough to be worth replying to, safe enough to send cold.
Campaign copy is written from that specific candidate's Anonymised Profile, not a generic template.
Clients who want more click a tracked link to see the full profile — you learn who's actually buying before the name is in the market.
Carry guidance meant for you rather than the client on the draft. It's stripped from anything a client sees — the shared link and the PDF both.
As with any campaign, a reply pauses the sequence automatically — when someone bites, you take over.
Six default sections — summary, experience, qualifications and work rights, availability, employment history, additional information. Toggle, reorder, and adjust per workspace.
Starts from a candidate already worked as a Reverse Market Profile.
From the candidate's desk Talent Pool tab, click Build Float campaign. Campaign creation opens pre-loaded with this profile.
Choose three to five touches, review the drafted steps, and enrol the prospects from the profile's mapped companies.
Each send resolves the Anonymised Profile link automatically. A reply pauses that contact's sequence like any other campaign.
Charged on the report, not the sends — a Float campaign runs on your normal campaign allowance.
Built from every source attached to the candidate — call notes, transcripts, CV, profile notes, LinkedIn and emails. You review and approve it before anything sends.
Adjust the AI instructions and regenerate. The Anonymised Profile link and PDF download are free once a report exists.
Float profiles and Float campaigns are available on Pro and Scale.
Everything a Float campaign connects to.
50 credits on every trial account. No credit card required.