A Reverse Market Profile is a search brief built around one candidate — not a copy of them. Kolvera maps the employers who'd want that person, finds the hiring managers, and hands you a Float campaign ready to run.
It's easy to mistake a Reverse Market Profile for a duplicate of the person. It isn't.
A Reverse Market Profile is a role definition — title, must-haves, move triggers, target employers, disqualifiers, seniority, comp band, and the hiring titles worth pitching to. That's what drives everything downstream: company mapping, prospect enrichment, and campaign copy. The candidate's real record — CV, transcripts, contact details — stays exactly where it already lives, on their People record. The profile only points at it. It's worked from a drawer inside your desk's Talent Pool tab, one drawer per candidate.
From a candidate already on your desk to a live Float campaign.
Open a candidate's row in your desk's Talent Pool and click Take to market (3 credits). Kolvera builds the brief from their CV, LinkedIn messages, and any intel already on file.
Suggest targets ranks the desk's own mapped companies against this candidate — review the preview, then apply it. Add a company by hand any time. Both are free.
Find hiring managers runs contact-finding against the target companies and links every contact it finds back onto the profile as a prospect (2 credits per new contact with a verified email — only charged on what it actually finds).
One click builds a shareable Anonymised Profile with the candidate's identity stripped out, and hands back its link — free. Calling it again reuses the existing profile unless you regenerate it.
Build Float campaign opens campaign creation pre-loaded with this profile and the Anonymised Profile it just generated. See Float Campaigns for the sequence itself.
Everything a recruiter needs to take a candidate to market, in one place.
Buyer pitch, comp band, and engagement type — perm, contract, or both — each editable inline by clicking the value.
The employers this candidate is being pitched to. Add one by hand, or preview a ranked list from the desk's own company map before applying it.
A candidate-facing market guide for the role — salary bands, hiring trends, who else is hiring. Generate it, then share a link or email it straight to the candidate.
Facts pulled straight from call transcripts — availability, working rights, salary expectation, licences. Correct any value by hand and it's never overwritten by a later call.
See the other desks this same profile is also being run against, and add or remove one with a click.
A read-only list of every campaign already linked to this profile, so you always know what's live for this candidate.
Only the two AI generation steps cost credits — everything else in the drawer is free.
Builds the brief from the candidate's CV, messages, and notes. Needs enough on file to work from.
Charged only when Find hiring managers turns up a new contact with a verified email. Company mapping and the Anonymised Profile link are free.
Every trial account starts with 50 credits — enough to take a first candidate to market and see how it works before you commit to a plan.
Everything a Reverse Market Profile connects to.
50 credits on every trial account. No credit card required.