How AI Email Campaigns Work
An AI email campaign starts with a recruiter describing their target audience, service offering, and desired tone. The AI generates a multi-step sequence, typically 3-5 emails over 2-3 weeks, with personalised subject lines and calls to action. Each email adjusts messaging based on whether the recipient opened, clicked, or replied to earlier emails.
- AI content generation — subject lines and body from your brief, vertical, and audience
- Merge variables — name, company, job title, location inserted automatically
- A/B variant testing — multiple versions tested to optimise response rates
- Send staggering — emails distributed across working hours to protect deliverability
- Stop-on-reply — respondents removed from the sequence automatically
AI Campaigns vs Manual Outreach
Manual outreach limits a recruiter to 20-30 personalised emails per day. AI campaigns can send hundreds daily while maintaining hand-written quality. A 4-step campaign to 200 prospects requires 800 individual emails manually, but takes minutes to configure with AI generation.
Best Practices for Australian Recruiters
- Warm your domain first — new sending domains need 2-4 weeks of gradual volume increase
- Start with 30 emails per inbox per day — aggressive volume triggers spam filters
- Reference local context — mention AU market conditions, SEEK postings, or industry challenges
- Include your ABN — required by the Spam Act 2003 for commercial email
Kolvera's AI email campaigns generate personalised multi-step sequences from a simple brief, with A/B testing, daily limits, domain warmup, and Spam Act compliance. Included on all paid plans from A$49/month.