Reverse Market Profiles
Define the type of candidate you recruit and map the companies who'd hire them. The recruitment counterpart to Ideal Client Profiles.
How it works
Reverse Market Profile — describes who the candidate IS: role title, must-have skills, move triggers, target employers, disqualifiers, seniority, and LinkedIn boolean search
Linked candidates — real candidates are linked to a Reverse Market Profile and tracked through the recruitment pipeline (identified → shortlisted → contacted → placed)
Company map — target employers where this type of candidate works or could be placed. Auto-populated via Deep Research or manually curated
Like every ICP, each Reverse Market Profile has Pipeline Matches and New Leads discovery tabs scoped to the profile. See Prospects and Pipeline for the full explainer.
Reverse Market to ICP flow (reverse marketing)
Generate ICP from Reverse Market Profile — click "Feed to ICP" on any Reverse Market Profile to generate an Ideal Client Profile targeting companies who'd hire this type of person. The ICP inherits the candidate's industry, location, and company size criteria
CV-reverse ICPs — upload a candidate's CV and AI generates both the Reverse Market Profile and a reverse-marketing ICP in one step. The generated ICP is clearly marked as candidate-led, so you know the companies are placement targets, not product prospects
Deep Research — run research from the generated ICP to discover real companies hiring for this role right now. Found companies feed into campaigns targeting hiring managers
Creating a Reverse Market Profile
AI generation — describe the role in plain English and AI builds the full profile (1 cr)
From CV — upload a candidate's CV and AI extracts skills, experience, target employers, and generates a placement-ready profile
Manual — define the role criteria yourself: title, sectors, employers, locations, must-haves
From candidate — click "Reverse Market Profile" on any candidate detail page to reverse-engineer a profile from their data
ICP vs Reverse Market — when to use which
Ideal Client Profile (ICP) — "which companies should I sell my service to?" Used for sales outreach. Companies are product/service prospects
Reverse Market Profile — "which companies would hire this candidate?" Used for recruitment placement. Companies are potential employers
Both together — recruit candidates via Reverse Market Profiles, then reverse-market them to companies discovered via the generated ICP. Two sides of the same market