Reverse Market Profiles

A Reverse Market Profile is a search brief, not the candidate. It describes who you're pitching — the person themselves lives on their own People record, linked to the profile.

The Reverse Market Profile drawer on a desk's Talent Pool — pitch, comp band, target companies, campaigns, and the Anonymised Profile controls

What a Reverse Market Profile is

A brief is easy to mistake for a copy of the candidate. It isn't. It's a role definition: title, must-haves, move triggers, target employers, disqualifiers, seniority, comp band, and the hiring titles worth pitching to. That's what powers everything downstream — company mapping, prospect enrichment, and the campaign copy. The real person — CV, transcripts, contact details — stays on their candidate record. The profile only points at it.

Opening the drawer

Reverse Market Profiles live inside a desk's Talent Pool tab, one drawer per candidate. On each row's right-hand side:

Take to market — no profile yet. Confirms the cost, then builds one from the candidate's CV, LinkedIn messages, and any intel already on file.
◆ Profile live · N targets — a profile already exists. Opens straight into the drawer.

Skipping the “Attach to a desk?” prompt after Take to market leaves a profile with no desk, so it has no Talent Pool row to open from. Every desk's Talent Pool tab lists those at the top under Unattached profiles, each with a Link to this desk button. Linking one files it into that desk's pool, where it opens as a drawer like any other.

See Talent Pool for how candidates land on a desk in the first place.

The drawer's sections

The header carries two controls of its own: Rename turns the title into an edit box in place (Enter saves, Esc cancels), and Archive takes the profile out of the Talent Pool while keeping all of its data.

Pitch — buyer pitch, comp band, and engagement type (perm / contract / both), each editable inline by clicking the value.
Target companies — the employers this candidate is being pitched to. + Add company to add one by hand, or Suggest targets to preview a ranked list from the desk's own company map before applying it.
New Leads — role ads at companies that aren't on this candidate's target list yet, matched on the roles they'd be placed into. Add files the advertising company onto the target list; Dismiss drops the ad. Both work one row at a time or across the whole list, and a dismissal sticks — the same role won't come back if it's re-advertised.
Prospects — the hiring decision-makers at those target companies: name, title, employer, and whether they have an email on file (without one they can't be enrolled in a campaign). From desk marks a contact who came from the desk's own buyer pool rather than being linked to this candidate directly. Read-only here — Find hiring managers below is what fills it.
Role intel guide — a candidate-facing market guide for the role: salary bands, hiring trends, who else is hiring. Generate it, then copy a share link or email it straight to the candidate.
Actions — Build Float campaign, Anonymised Profile link (with Regenerate), and Find hiring managers. Covered step by step below.
From your calls — facts pulled from call transcripts (availability, working rights, salary expectation, licences). Click any value to correct it; a correction you make by hand is never overwritten by a later call.
Also pitched on — the other desks this same profile is also being run against, with chips to add or remove one.
Campaigns — a read-only list of the campaigns already linked to this profile.

The lifecycle

  1. Create — click Take to market on a Talent Pool row (3 cr). Needs enough on file to work from — a candidate with no CV, notes, or messages will be refused rather than built from nothing.
  2. Company map — Suggest targets ranks the desk's own mapped companies against this candidate; review the preview, then apply it. + Add company files one on by hand. Both are free.
  3. Find hiring managers — runs contact-finding against the target companies and links every contact found back onto the profile as a prospect (2 cr per new contact with a verified email — you only pay for contacts it actually finds).
  4. Anonymised Profile — Anonymised Profile link builds a shareable profile with the candidate's identity stripped out, and hands back its link. Free. Calling it again reuses the existing Anonymised Profile unless you hit Regenerate.
  5. Float campaign — Build Float campaign opens campaign creation pre-loaded with this profile. See Float Campaigns for the sequence itself.
  6. Activation and replies — activate the campaign as usual. Each send resolves the Anonymised Profile link automatically; a reply pauses that contact's sequence like any other campaign.

Related

Talent Pool — where candidates get pooled against a desk before a profile exists. See Talent Pool.
Float Campaigns — the drip a Reverse Market Profile builds into. See Float Campaigns.
Keep, Pass, Confirm and Hide — the same triage vocabulary used across desk actions. See Keep, Pass, Confirm and Hide.
How Your Desk Learns — the learning loop behind desk company mapping. See How Your Desk Learns.