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A Desk is your target market, built and monitored in one place. Describe who you sell to, let AI draft the profile, then find real companies and watch them for hiring signals — a Feed of outreach-ready cards keeps you working the freshest opportunities first.

Desk detail — Feed, Companies, Prospects and Talent Pool tabs with header meters

Creating a Desk

New desks go through a short guided wizard from the Desks index: Seed → Draft → Confirm → Live.

Seed — describe your target client in plain English, and pick where the desk recruits with the Location picker (defaults from your workspace country). The location scopes both the draft and every scrape the desk runs.
Draft (2 cr) — AI builds the full profile from your seed: Hiring Manager Titles, industries, locations, company sizes, pain points, value proposition, differentiators, objection handling, disqualifiers, hooks, and SEEK keywords. Uses your business context from Settings to write accurate seller-framed content.
Confirm — click Find my companies (6 cr) to run Deep Research against the draft and populate the desk with real companies before it goes live.
Live — the desk is created with its companies mapped and ready to work.

Your very first desk is created free as part of first-signup onboarding (Market → Business → Desk → Research → Monitoring) — no wizard credit charge on that one.

Roles I Recruit — a free-text, editable field on the desk describing the vacancies you fill. It is derived from your target titles but you can edit it any time, and it tunes job board monitoring and lead matching to the roles you actually recruit for.
Hiring Manager Titles — the decision-maker titles you sell to at each company. Used to find prospects and to build the LinkedIn Boolean search.
Disqualifiers and hooks — AI-generated disqualifiers (reasons to reject a company) and hooks (conversation openers) are included in every profile. Both feed into Deep Research and Feed matching for tighter targeting.
Consistency checks — generated profiles are automatically checked for contradictions — mismatched size ranges, location gaps, overlapping criteria — with warnings shown before saving.
From research — generate a desk directly from Deep Research results. AI analyses the researched companies and builds a generic profile. All found companies are automatically added to the desk's company map with contact matching.
From company — generate a desk from any company detail page using verified company data.
From a CV (Reverse Market) — generate a buyer-side desk from a candidate's CV to find the employers who would hire them (3 cr). CV-reverse desks flag placement targets separately from product prospects.
Contact auto-matching — when a company is mapped to a desk, existing contacts at that company are automatically linked as prospects on the desk.

Company Matching

Desk company map — matched companies with industry, location, and prospects
Auto-mapping — companies discovered via Deep Research or enrichment are automatically matched to relevant desks by industry and location
Multi-desk support — a company can match multiple desks if it fits more than one profile
Canonical industry matching — industry matching uses a canonical taxonomy with token-level overlap, replacing loose string comparisons for fewer false positives
Employee size enforcement — numeric employee bounds from your desk are hard filters. Companies outside your stated range are excluded from research and Feed matching
Company map — the desk's Companies tab shows every matched company with tier, industry, location, and size columns

The Desk

Open a desk and everything you need to discover, enrich, and action accounts is in one place, across three tabs.

Companies — the desk's home tab and its company map (covered above), plus Build Target Hot List. It has two views. Cards is the signal-first feed: outreach cards added automatically on top, each pairing a hiring signal with a decision-maker and a BD angle. Signal lines show freshness at a glance — posted 2w ago — plus an honest liveness verdict: confirmed live, unconfirmed since a date, or expired once the ad is past the board's own listing lifetime. Needs a look triage cards surface above the feed when the classification engine wants a human call on a borderline company — Hide puts one aside, and the company stays mapped and monitored. A Discovery strip above the feed lists scraped roles at companies not yet on the desk, grouped by company — File to this desk maps one in, Not relevant hides it. Table is the same companies as a sortable, bulk-actionable list. See Feed and Discovery for the full explainer.
Prospects — contacts you're selling to at mapped companies (see below).
Talent Pool — candidates linked to this desk for headhunting against it. See Talent Pool for the full guide.

Who fits, and the header line

Under the desk title, a plain-English "who fits" sentence summarises the desk's targeting. Below it, a condensed stat line — shown on every tab — gives you the state of the desk at a glance: how many companies are mapped, new matches per week, and how many signals are fresh this week.

Next to the stats sits the breadth coach — a verdict on how tightly the desk's targeting fits (Warming up while the desk is still building history, Focused once the engine is confidently filing matches). Its Coach ▾ menu suggests specific ways to broaden or narrow your sectors when the verdict says the desk is casting too wide or too narrow a net.

Monitoring

The desk header shows monitoring status at a glance and gives you two ways to trigger a scan:

Status dot and source pills — a coloured dot shows monitoring on/off, next to a pill per source (LinkedIn, Indeed, SEEK) showing which are active.
Scan now ▾ — trigger an immediate scan from the header: All sources, or LinkedIn/Indeed/SEEK individually. Results land in the Feed when the scan finishes.
Job Board Monitoring slide-out — opens from the header's monitoring button. An on/off toggle at the top, the Roles monitored pills below it, then a collapsed Advanced — schedule, sources & automation section: Frequency (every 3 days, every 5 days, or weekly — auto-scraping is capped at every 3 days to protect your scrape budget), Notify on completion (off, in-app, email, or both), which Sources run on schedule, and an Auto-Prospect contacts option that links contacts at mapped companies as prospects automatically. Every control auto-saves as you change it — there's no Save button. On-demand scans run from the header's Scan now ▾ menu only.
Roles monitored — a pill list in the slide-out of the roles searched for, editable inline (click to edit, one per line) — the same field as Roles I Recruit. An Edit Config link opens the underlying Search Config for exclude keywords and SEEK classification tuning.
Settings ▾ — Edit desk (the profile fields) and Scrape History.

Monitoring also powers Hiring Signals — a card in your Action Inbox when a watched company posts a new role.

Build Target Hot List

The Build Target Hot List button on the desk's Companies tab ranks the companies matched to the desk and builds a hot list from the strongest fits — contacts and company metadata pre-populated. Each company is given a tier (Hot Lead, Target, or Nurture), shown in the Tier column and editable by hand, and you can pick a weighting preset (balanced, recruitment, or SaaS sales) to suit your desk. See Hot Lists for what you can do next.

Prospects on this desk

Contacts you are selling to at mapped companies appear with a prospect role on the unified People page, linked back to this desk. Within the desk's Prospects tab:

Flat, scannable list — one row per prospect with a Company column, sortable and filterable, so every contact on the desk is visible without clicking to expand
Inline enrichment — Find Email and Find Phone buttons appear in empty cells for quick enrichment directly from the desk view
Email status pills — email verification status shown as coloured pills (valid, catch-all, unverified, invalid, new, unknown) across all pages

Desk Detail

Inline editing — click any field on the desk detail page to edit it directly. No separate edit mode — textareas auto-size to content
Fuzzy duplicate detection — creating a desk with a name similar to an existing one triggers a nudge to prevent accidental duplicates

Desk Index

Card tiles — desks displayed as cards with company count, prospect count, and Active badge
People filtering — filter the unified People page by desk to see the prospects tied to each one
Boolean search — each desk auto-generates a LinkedIn-ready boolean search string from its Hiring Manager Titles