Sub-Niches
“Construction” is not a market. Sub-niches split a desk into the segments you actually recruit — civil, fit-out, residential — so you can filter the board, see which segment is hiring, and pitch each one in its own language. Tag companies yourself for free, or let AI propose a taxonomy for 1 credit.
What a Sub-Niche Is
A sub-niche is a label on a company within one desk. The desk is the market; sub-niches are the segments inside it. One desk might carry three or four — enough to tell apart companies that need different conversations, few enough that you can hold them in your head.
Sub-niche chips sit across the top of the desk. Click one and the whole page filters to that segment: feed cards, companies, the lot. Click it again to clear.
Tagging Companies
Tagging companies yourself — individually or in bulk — is always free. Only the two AI actions below cost credits.
Managing the Vocabulary
The chips themselves are yours to edit. You can add a new sub-niche, rename one (companies keep their tag), or retire one you no longer use. All free.
A chip you add by hand has no matching keywords until you run Suggest, so it will not pick up companies automatically — assign to it yourself, or run Suggest to have AI fill in the matching rules.
Suggest Sub-Niches (1 credit)
On a desk with no sub-niches — or one where you want more — Suggest sub-niches reads the desk profile and a sample of its mapped companies and proposes two to five segments.
Desks created before sub-niches shipped start with none. Running Suggest once is how an established desk gets its first taxonomy.
Tidy Up a Sprawling Taxonomy (1 credit)
Because Suggest only adds, a desk you have run it on several times can accrete twenty near-duplicate chips. Tidy sub-niches fixes that, and it works as preview-then-apply so nothing changes without you agreeing to it.
- AI proposes a plan over your current chips — which to keep, which to merge together, which to drop, and any worth adding.
- The plan appears with a tick per line. Accept the lines you agree with and ignore the rest.
- Apply. Only the lines you accepted are executed, and companies freed by a merge or drop are reclassified against the tidied taxonomy.