Choosing Your Vertical
What Verticals Do
Kolvera turns job ads into sales leads — but how you pitch depends on your business. A recruiter leads with a candidate. A B2B sales rep leads with a value proposition. An IT MSP leads with a capacity gap. Your vertical controls:
Which leads rank HOT — based on job recency
AI persona, framing, tone, and banned phrases per vertical
Context card adapts — MPC for recruitment, offer for B2B, service for IT
Your workspace has a default vertical (set during onboarding). Each campaign can override it — so you can run recruitment campaigns alongside B2B sales campaigns from the same account.
Vertical Comparison
| Vertical | The Signal | Your Pitch | AI Framing | Target Titles |
|---|---|---|---|---|
| Recruitment | Company is hiring → they need candidates | Lead with your MPC (candidate) | Candidate-led | Hiring Managers, HR, Talent Acquisition |
| B2B Sales | Company is hiring → they have budget and growth | Lead with your value proposition | Value-led | CEOs, MDs, VPs, Founders |
| IT / MSP | Company hiring IT roles → capacity gap | Lead with the infrastructure gap | Service-led | IT Managers, CTOs, Sysadmins |
| HR / Legal | Company is hiring → HR/compliance exposure | Lead with compliance risk | Value-led | HR Managers, GMs, CEOs, Head of People |
| Facilities | Company hiring office staff → has premises | Lead with the building type | Service-led | Facilities, Property, Office Managers |
| Custom | You define the signal | You define the pitch | Configurable | You define |
Recruitment Agency
The logic: Company posts a job ad = they need someone = they might need a recruiter. Your candidate is the hook.
How It Works
You scrape SEEK for roles in your niche (e.g. "Commercial Electricians in Sydney"). Kolvera ranks each lead by recency and enriches the hiring manager's email. You create a campaign with your MPC (Most Placeable Candidate) details — name, title, key skills. AI generates a 3-step sequence that introduces your candidate, follows up with a new angle, then sends a final nudge.
Example Sequence
Best Search Configs
Target the specific role types you recruit. e.g. "Commercial Electricians", "Site Managers", "Mechanical Fitters". Exclude domestic, residential, and agency roles.
B2B Sales — General
The logic: Company is hiring = they're growing = they have budget and problems your solution can solve. The job ad is a growth signal, not a hiring need.
How It Works
You scrape for growth signals — companies hiring executives, sales teams, or operations roles. These indicate active projects and budget. You describe your product/service, value proposition, and target pain point. AI generates consultative emails that reference their growth and position your solution.
Example Sequence
Best Search Configs
Target roles that signal budget: "CEO", "Managing Director", "Sales Manager", "Operations Manager". Companies hiring leadership are actively investing.
IT / Managed Services
The logic: Company hiring IT support, sysadmins, or security staff = they're trying to build internal IT = they either don't have an MSP or their current one isn't cutting it. Your service fills the gap.
How It Works
You scrape for IT-related hires — helpdesk, sysadmin, network admin, cybersecurity roles. These are companies struggling with IT capacity. You describe your managed service, specialties, and what you handle. AI generates emails that reference their specific IT gap and position your service as the alternative to hiring in-house.
Example Sequence
Best Search Configs
Target: "IT support", "helpdesk", "sysadmin", "network administrator", "cyber security". Exclude MSPs and IT consulting firms from results.
HR / Employment Law
The logic: Any company hiring has HR exposure — contracts, Fair Work compliance, WHS obligations. If they're hiring their first HR person, they probably don't have proper policies yet. Your consulting fills the gap.
How It Works
You scrape for companies hiring HR managers, WHS officers, payroll staff, or P&C roles. These signal people-related pressure. You describe your HR expertise and compliance focus. AI generates professional emails that reference a specific compliance risk relevant to their industry.
Example Sequence
Facilities / Commercial Cleaning
The logic: Company posting office-based roles (receptionists, office managers, admin staff) = they have physical premises = those premises need cleaning. The job ad proves the building exists and has staff in it.
How It Works
You scrape for office-based hires — office managers, receptionists, facilities roles. Medical, retail, and warehouse roles also signal premises. You describe your service type, coverage area, and specialties. AI generates practical, no-nonsense emails that reference their building type.
Example Sequence
Custom
For any other B2B vertical. If your business can use "company is hiring" as a signal — accounting firms, insurance brokers, SaaS vendors, consultancies — Custom lets you configure everything manually.
Choose Custom if none of the five presets fit. You'll set your own email tone and campaign context. The AI adapts based on whatever context you provide in the campaign settings.